Cookie Policy

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EFFECTIVE DATE: FEBRUARY 10, 2025

About our Cookie Policy:

This policy is for visitors to HRC Fertility’s (“HRC,” “us,” “we,” or “our”) websites (e.g. https://www.havingbabies.com), apps, and other digital platforms (“Cookie Policy”), and outlines information about the cookies (including similar tracking technologies) we use, as well as the categories of information we collect, and the purposes for which the cookies and other tracking technologies collect information.

For further information on how HRC handles Personal Information, please see our Privacy Policy, available at https://www.havingbabies.com/privacy-policy/.

INTRODUCTION

Tracking technologies, such as cookies, tags, pixels, fingerprinting, web beacons, and similar scripts, are used to store and/or share information about website visitors, their systems, and browsers. Information collected by cookies and other tracking technologies varies depending on each website’s components and can be of a personal nature (information that directly or indirectly identifies you) and of non-personal nature (information that does not directly or indirectly identify any single individual, such as cookies used to enable language settings on a website). Information of a personal nature may include details about the device you are using, the browser you are using, your IP address, the previous website you visited, whether you clicked on one of our ads, and your browsing behavior.

COOKIES AND OTHER SIMILAR TECHNOLOGIES

Some of the cookies and tracking technologies that we use are strictly necessary and are there to technically enable the website and its components, as well as, to enable security measures. Strictly necessary cookies are activated without user consent because they are considered necessary for the website to function effectively and in a secure way. All cookies and other tracking technologies that are not classified as strictly necessary are subject to consent from website visitors.

HRC uses the following tracking technologies on our websites and apps:

Type of Technology Description Purposes
Cookies A cookie is a small text file sent to your browser from a website you visit. They help the website to remember information about you, such as your language preferences and login information, or to carry out the necessary communication transmissions (e.g. HTTP requests) to provide a service or application that you have requested, making it easier for you to visit the site again.
  • Delivering security features to enhance protection against multiple types of attacks or network abuse
  • Assisting you with navigation, providing essential functionalities related to our service, application, and website (e.g. displaying pages and visual elements)
  • Assisting you to login and register to our events, as well as to provide feedback
  • Assessing your use of our products, services, or applications to provide us aggregated statistics (e.g. number of pages visited on our website)
  • Assisting with our promotional and marketing efforts (including behavioral advertising)
Digital Fingerprints Digital fingerprints involve the collection of a set of features and characteristics from a device (e.g. navigator language, window screen, time zone, location, CPU vendor, memory size, or image processing) for several purposes, such as enhancing security or adapting the user’s experience on the website.
  • Necessary usage to identify your device characteristics (UID, DoNotTrack [“DNT”] Signal, Timezone, and Language) to provide the technical features of our CMP and collect user’s cookies preference
  • Analytics and marketing regarding your device and browser used for purposes linked with Google Tag Manager which helps us to better understand user behavior, optimize site performance, deliver targeted advertising, and ultimately improve our services by providing content relevant to your interests.
Web Beacons Web beacons are small tags placed on a website resource or in an email to track how the user interacts with the content. This interaction generates a “hit,” counting your interaction with the HTML content. For example, if you click on one of our ads on the website, a web beacon will record that interaction.
  • Gather usage and performance data
  • Evaluate the effectiveness of our marketing campaigns

 

Web Tags or Tracking Pixels Web tags and tracking pixels are a type of code (e.g. JavaScript code in a tag manager) or pixel (a small 1×1 transparent image) loaded into the web page to enable website features, like the web design components, or to track user’s behavior across websites and devices. These are commonly associated with social media widgets such as a ‘like’ button.
  • Loading necessary features in our website, such as fonts, webpage layout, videos, and photos
  • Analysis of user experience on our website
  • Providing a better user experience  by loading personalized and enhanced content

 

Our websites and app use first-party and third-party cookies. We classify these cookies into the following categories:

  • Strictly Necessary Cookies – provide the service, application, and other essential functionalities of our websites and app.
  • Functional Cookies – provide enhanced performance for some website resources and services, as well as adopt a higher level of personalization to the user experience in some cases.
  • Performance Cookies – provide quantitative measurements regarding our websites, app, and their resources and are used for purposes such as troubleshooting and analytics.
  • Targeting Cookies – provide behavioral advertising and re-marketing of analytical data.

Below we show a detailed list of the cookies we use on our websites and app, and the purposes for which we enable each cookie or tracking technology.

We scan our sites regularly with the OneTrust Cookie Scanner to keep the list as accurate as possible. You should keep in mind that there may be occasional subtle variations when comparing our public list with your scan, as changes can occur depending on the type of browser you are using and your interactions with other websites.

 

MANAGING YOUR COOKIE SETTINGS

To the extent that it is technically feasible, and insofar as trackers are not related to any strictly necessary purposes, we will block all non-essential trackers until you provide your consent, as we operate our sites on a strict opt-in basis to safeguard and respect your privacy.

These include all trackers used for marketing and analytics, as well as targeted advertising. Please note, however, that accepting only necessary cookies may affect your browsing experience when compared with a user who has accepted these functionalities.

Before using our websites, you will be presented with a cookie banner where you can choose to “Accept Cookies” or “Manage My Preferences” for a more tailored approach to cookie management.

If you do consent to the use of non-essential trackers, you can customize and withdraw your consent at any time (except concerning strictly necessary cookies) by interacting with the floating cookie icon located on the bottom left-hand side of the web page. For cookies and other similar technologies that are classified as strictly necessary, due to the essential nature of such technologies in our application, you will not be able to disable them.

You can also manage your cookie preferences.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support

If you are using any other web browser, please visit your browser’s official support documents.

Exercising your rights 

Depending on your location and applicable privacy laws, you may have a right to exercise certain privacy rights such as the ability to access, delete or update your Personal Information.  If you would like to exercise any of these rights, then please contact us, or have your registered agent contact us at by mail at: HRC Fertility, 135 S. Rosemead Blvd., Pasadena, CA 91107, Attn: Privacy Officer, or by email at: PrivacyOffice@havingbabies.com.

For more information on your rights and how to exercise them, please see our Privacy Policy, available at https://www.havingbabies.com/privacy-policy/.